GhostStat in 60 seconds: visitor intelligence without cookies

Some things are quicker to show than to explain. This one-minute video shows what visitor intelligence means in GhostStat, using real screens from our Harbor Roast demo shop. There is no voice-over: the story is on screen, so it works with the sound off, and the music is our own. Below the video you’ll find what each scene shows and the full on-screen text.

One minute, music only. On a phone? Play the vertical version.

What the video shows

The video follows one idea: most analytics tell you what happened, GhostStat shows you why. Here is what you see, scene by scene.

1. Every visit, read from behaviour. The visitor list in Visitor Intelligence: who came, from where, on which device and how often. No cookie is involved; visits are counted on our server with an identifier that rotates daily.
2. Intent, friction and attention. The Insights tab, which turns behaviour into plain findings: a session with rage clicks, visitors with high intent and little friction, the dominant type of visitor, and a recommendation for what to fix.
3. Heatmaps. A product page with the clicks on top, so you see what people actually press. Heatmaps are split per device: desktop, tablet and mobile.
4. Session recordings. A replay of a real demo visit. Every form input is masked, so what people type stays private.
5. Funnels and ecommerce. Revenue, orders and the step-by-step funnel from product view to purchase, with the drop-off at every step.
6. Private by design. No cookies, no cookie banner for GhostStat, data stored in the EU. Every tool included, and a free plan without a card.

The full on-screen text

For anyone who prefers to read, or can’t play video right now, this is everything the video says:

Most analytics tell you what happened. GhostStat shows you why. Visitor intelligence: every visit, read from behaviour, not from cookies. Intent, friction and attention: know who is ready to buy, and who is struggling. Heatmaps: see what people click, per device. Session recordings: watch where they got stuck, with every input masked. Funnels and ecommerce: know what they bought, and where you lost them. Private by design: no cookies, no cookie banner, data storage in the EU. Every tool included, free plan, no card. GhostStat: know why visitors buy, and why they leave.

Two formats: wide and vertical

The video comes in two shapes. The wide version (16:9) is made for YouTube, LinkedIn and desktop screens, with the text on the left and the app on the right. The vertical version (9:16) is made for phones, YouTube Shorts and Reels: the text sits above the app, and the camera moves to the part of each screen that matters. Both versions are exactly one minute long and tell the same story. Feel free to share either one: link to this page, or to the video on our YouTube channel, so people can find the rest of the story.

Why visitor intelligence, and not just traffic

Traffic numbers answer “how many”. They don’t answer the questions that decide what you do next: which visitors were ready to buy, where they got stuck, and what they ignored. Visitor intelligence reads behaviour (scrolling, clicks, paths and hesitation) and scores every visit on three signals:

• Intent: how much a visitor wants what you offer.
• Friction: how hard you made it to get there, with signs such as rage clicks and hesitation.
• Attention: how much they actually read, rather than how long a tab was open.

Because every tool writes to the same visit, a heatmap click, a funnel drop and a recording are three views of one story. You start from the visits that matter and drill down, instead of joining five reports by hand. The features page lists every tool.

Real screens, real demo data

Everything in the video comes from the GhostStat app running on Harbor Roast Coffee, a demo shop we built to be measured. The shop is fictional and nothing is charged or shipped, but the analytics are real. You can open the same screens yourself: visit the shop, then click Explore the demo on the home page to open the read-only demo account. Our post See GhostStat work on a real shop walks you through it.

Watch without sound

Most short videos are watched with the sound off, so every point in this one is written on screen. The music is an original track we made for GhostStat. On YouTube, the video also has English captions you can switch on.

No cookies behind any of it

None of what you see in the video needs a cookie. GhostStat stores nothing on the visitor’s device, does not fingerprint, never stores IP addresses and keeps its data in Dronten, the Netherlands. That is why you don’t need a cookie banner for GhostStat, and why every visit is measured the same way. Read how cookieless analytics works for the details, or see our privacy policy.

Try it on your own site

1. Create a free account; no card is needed.
2. Add your site and paste the one-line snippet, or install the GhostStat Analytics plugin on WordPress.
3. Open your dashboard. Your first visits appear in the real-time view straight away.

Comparing tools first? Start with our honest comparison with Google Analytics 4 or the roundup of the best privacy-first analytics tools.

Sources

• Harbor Roast Coffee demo shop: harborroast.ghoststat.me
• EUR-Lex: Directive 2002/58/EC (ePrivacy Directive), Article 5(3)