The Visitor
Intelligence Hub
Analytics tools count events. The Hub reassembles them into a person — what they wanted, where you lost them, and how close they came.
- High intent — near the centre, close to acting
- Comparing — weighing you against something else
- Evaluating — reading, not yet decided
- Exploring — just arrived, still scanning
Every plugin writes into the same visitor
A heatmap click, a funnel drop, a returning session and a slow-loading page are not four reports. They are four things that happened to one person, and the Hub keeps them together.
A cookieless tracker records what happened: pages, events, scroll, timing, network — never who you are.
Sessions are joined into one visitor, across days and devices, using salted per-site identity that cannot follow anyone off your site.
Behaviour becomes intent, friction and attention — plus a journey stage and a persona that emerged rather than being assigned.
Every number opens the visitor behind it: the recording, the path, the exact page where it went wrong.
Intent, friction, attention
Live across the GhostStat network right now.
Journey stage
Where each visitor is, not where you hoped they would be.
Personas that emerged
Not segments you defined — patterns the behaviour produced.
Behavioural map
Every measured page, placed by how people behave on it.
- Hot 31%
- Neutral 24%
- Drop-off 17%
- Confusing 15%
- High friction 13%
The signals underneath the numbers
Intent is not declared, it leaks. These are the small behaviours the Hub reads to tell a decided visitor from a distracted one.